We are all born whole but somewhere along life’s journey this gets lost in translation.
About
Lubna Samara is CEO founder of multi award-winning HigherWill, public speaker, and creator of transformative training programs that help leaders and individuals accelerate their personal growth to achieve their very best – at work and in life. Her global talks and programmes have inspired people to rise above challenges, and gain clarity of vision, confidence, and purpose, empowering leaders and teams to drive sustainable success and impact.
What began as a vision to help individuals holistically heal and uncover their true potential, has evolved into a mission that partners with organisations to create workplaces where employees thrive, fostering a high-performance environment of creativity, connectedness, and growth.
HigherWill developed out of Lubna’s own transformative journey, carving a path to the inner self based on guidance she received over 25 years ago. Starting in the Petroleum Industry as a mathematician, she later moved to Investment Banking, and eventually left the corporate world to follow her calling. She spent many years immersed in age-old practices that promote accelerated healing and growth – T’ai Chi, meditation, energy healing, reading extensively about spirituality, philosophy, and psychology, as well as exploring methods like NLP and CBT, which form the foundations of modern coaching.
Lubna is author of International Besteller Beyond Potential: The Complete Wellbeing Guide to Boost Performance and Success at Work, a practical guide designed to help people achieve their best and attain purposeful success.
Academic qualifications include a BSc in Mathematics and a MBA in Finance. She is Board Member of The Healing Trust, one of the oldest and largest professional healing organisations in the world, and part of THT Research Team currently conducting research with the University of Northampton on the impact of energy healing on physical and mental wellbeing.
On a personal level, she is a skiing and hiking enthusiast, and loves pretty much anything to do with mountains, nature, and spending quality time with friends and family.
She remains a devoted seeker finding her way home.
Notable Awards & Achievements
Corporate Vision’s Leadership & Holistic Wellbeing Co, 2024
Beyond Potential International Bestseller in seven categories, 2024
Kensington, Chelsea & Westminster Chamber of Commerce Awards, 2024
International UK Leadership & Spiritual Coaching Co, 2021
The Journey
I’m a passionate believer in the thought that we take with us our knowledge, experiences – our sentience – when we leave.
The best of you survives
A Little About How I got Here
Like many, my journey started off as one of self-healing.
It’s a bit of a cliche to say the spiritual part of my life suddenly escalated whilst I was working in finance but truth to tell I enjoyed my time in Banking. I had tried to learn meditation and had been for counselling at that point, but was caught off guard when one day I looked down and saw small clouds circling down my body floating just in front. Not sure whether to be excited or shaken by this I asked a friend who was into “alternative stuff”; she told me these were chakras and gave me a book to read.
This small event heralded a period of intense spiritual activity – and purification. I looked for a spiritual teacher trying many disciplines and although all of them had a lot to offer, non felt like a fit. I happen to believe in a Maker who loves each one of us equally and that we’re all spectacularly well guided, so I decided to DIY it and try tuning into this guidance myself.
As my energy became stronger a couple of people suggested doing a course in Healing. Sceptical and on an “I’ll try anything once” basis I went to one session just to tick that box, and was struck by what our minds are able to perceive when we focus it. That first session was in January ‘93 and I have continued to immerse myself in meditation, reflection, and what I call “conscious questioning” to activate the superconscious mind and grow the conscious awareness.
Constant throughout all this time, and overriding all else, is the devotion I feel for the Divine.
Other than that I love skiing, hiking. Anything mountains really. And laughing with family and friends is always a good way to remind us of the joy we all share.
I hope I am able to be of service.
Lubna
Me. Doing something else I really love.
”All know that the drop merges into the ocean, but few know that the ocean merges into the drop”
Kabir